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A dynamic advertising model with reference price effect
Zhang, Qiao; Zhang, Jianxiong; Tang, Wansheng - In: RAIRO / Operations research 49 (2015) 4, pp. 669-688
Persistent link: https://www.econbiz.de/10011546692
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A joint dynamic pricing and advertising model of perishable products
Feng, Lin; Zhang, Jianxiong; Tang, Wansheng - In: Journal of the Operational Research Society : OR 66 (2015) 8, pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
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Cooperative advertising : a way escaping from the prisoner's dilemma in a supply chain with sticky price
Lu, Fuxiao; Tang, Wansheng; Liu, Guowei; Zhang, Jianxiong - In: Omega : the international journal of management science 86 (2019), pp. 87-106
Persistent link: https://www.econbiz.de/10012016313
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Benefits of partial myopia in a durable product supply chain considering pricing and advertising
Lu, Fuxiao; Liu, Guowei; Zhang, Jianxiong; Tang, Wansheng - In: Journal of the Operational Research Society : OR 67 (2016) 10, pp. 1309-1324
Persistent link: https://www.econbiz.de/10011590601
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Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen; Taylor, Charles Robert; Zhou, Xuan - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
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Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen; Zhou, Xuan; Huang, Xun Irene; Qiu, Chen; … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
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Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer advertising
Lou, Chen - In: Journal of advertising 51 (2022) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10013362230