//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
31
Brand image
26
Markenimage
26
Beziehungsmarketing
22
Relationship marketing
22
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
Emotion
12
Markenartikel
12
Viral marketing
9
Virales Marketing
9
Einzelhandel
8
Fashion
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Customer engagement
7
Mode
7
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Experiment
5
Holiday behaviour
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Urlaubsverhalten
5
Virtual reality
5
Virtuelle Realität
5
more ...
less ...
Online availability
All
Undetermined
22
Free
3
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
2
Book section
2
Language
All
English
31
Author
All
Loureiro, Sandra Maria Correia
Phau, Ian
29
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Hollebeek, Linda D.
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Guzman, Francisco
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Sarkar, Juhi Gahlot
17
Esch, Franz-Rudolf
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Fetscherin, Marc
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Paul, Justin
13
Septianto, Felix
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Baumgarth, Carsten
12
Casidy, Riza
12
De Chernatony, Leslie
12
Johnson, Lester W.
12
Park, C. Whan
12
Park, Jungkun
12
Sattler, Henrik
12
more ...
less ...
Published in...
All
Journal of retailing and consumer services
5
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
21
-
30
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
22
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
23
Exploring tourists' virtual reality-based
brand
engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
24
Brand
coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
25
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and
brand
advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
26
I am feeling so good! : motivations for interacting in online
brand
communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
27
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
28
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
29
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
30
Engaging with intelligent voice assistants for wellbeing and
brand
attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
First
Prev
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->