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~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
67
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Brand management
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Brand image
27
Markenimage
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Beziehungsmarketing
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Loureiro, Sandra Maria Correia
Gierl, Heribert
120
Belk, Russell W.
119
Bauer, Hans H.
116
Han, Heesup
116
Pelsmacker, Patrick de
109
Grunert, Klaus G.
104
Huber, Frank
102
Mattila, Anna S.
101
Kaiser, Harry M.
98
Wiedmann, Klaus-Peter
95
Phau, Ian
93
Lusk, Jayson L.
86
Eisend, Martin
85
Herrmann, Andreas
82
Sheth, Jagdish N.
81
Dwivedi, Yogesh Kumar
80
Anderson, Simon P.
78
Grewal, Dhruv
77
Usman, Osly
76
Foxall, Gordon R.
74
Septianto, Felix
74
Chintagunta, Pradeep K.
73
Khare, Arpita
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Bagozzi, Richard P.
70
Wansink, Brian
69
Nayga, Rodolfo M.
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Agarwal, Sumit
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Stavins, Joanna
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Esch, Franz-Rudolf
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Paul, Justin
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Bruhn, Manfred
62
Jang, Soocheong
62
Verhoef, Peter C.
62
Gröppel-Klein, Andrea
61
Kreutzer, Ralf T.
60
Rajagopal
60
Skiera, Bernd
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Taylor, Charles Raymond
60
Ko, Eunju
59
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Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
8
International journal of hospitality management
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
Journal of business research : JBR
3
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic journal of management
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Challenges and trends in modern banking
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Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
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EuroMed journal of business
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of contemporary hospitality management
1
International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of communication management
1
Journal of hospitality marketing & management
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Journal of marketing
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of travel and tourism marketing
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Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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The journal of business & industrial marketing
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
73
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1
Tell what you want but do not irritate me : a senior perspective about
advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
2
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
3
Advertising
and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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