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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.; El-Kassar, Abdul-Nasser; Loureiro, … - In: International journal of hospitality management 80 (2019), pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
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How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
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Who needs delight? : the greater impact of value, trust and satisfaction in utiliarian, frequent-use retail
Loureiro, Sandra Maria Correia; Miranda, Francisco J.; … - In: Journal of service management 25 (2014) 1, pp. 101-124
Persistent link: https://www.econbiz.de/10010260089
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014
Persistent link: https://www.econbiz.de/10010354595
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The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
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Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia; Araújo, Cristiano … - In: Journal of retailing and consumer services 21 (2014) 3, pp. 394-400
Persistent link: https://www.econbiz.de/10010348746