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~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
67
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67
Brand management
32
Markenführung
32
Brand image
26
Markenimage
26
Beziehungsmarketing
23
Relationship marketing
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Social web
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Loureiro, Sandra Maria Correia
Meffert, Heribert
229
Kotler, Philip
226
Bruhn, Manfred
205
Bauer, Hans H.
133
Huber, Frank
133
Pepels, Werner
132
Wiedmann, Klaus-Peter
132
Han, Heesup
120
Belk, Russell W.
119
Lusk, Jayson L.
116
Sheth, Jagdish N.
114
Kaiser, Harry M.
105
Grunert, Klaus G.
104
Herrmann, Andreas
101
Wansink, Brian
101
Mattila, Anna S.
99
Homburg, Christian
97
Nayga, Rodolfo M.
97
Irwin, Scott H.
96
Gierl, Heribert
93
Grewal, Dhruv
90
Phau, Ian
86
Spiller, Achim
84
Fritz, Wolfgang
81
Bagozzi, Richard P.
78
Chandon, Pierre
76
Foxall, Gordon R.
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
74
Tomczak, Torsten
72
Khare, Arpita
71
Belz, Christian
69
Septianto, Felix
69
Kirchgeorg, Manfred
68
Rajagopal
67
Verhoef, Peter C.
67
Agarwal, Sumit
65
Pelsmacker, Patrick de
65
Walsh, Gianfranco
65
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
Journal of business research : JBR
4
Journal of promotion management : JPM
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
68
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1
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
2
Understanding the use of virtual reality in
marketing
: a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
3
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
4
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
5
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
6
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
7
The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia
;
Almeida, Marta
;
Rita, Paulo
- In:
International journal of hospitality management
35
(
2013
),
pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
Saved in:
8
Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia
;
Araújo, Cristiano …
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 394-400
Persistent link: https://www.econbiz.de/10010348746
Saved in:
9
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
10
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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