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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003348508
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004153871
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Managing services : marketing, operations and human resources
Lovelock, Christopher H. - 1988
Persistent link: https://www.econbiz.de/10009589024
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2004 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004792035
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Services marketing : people, technology, strategy
Lovelock, Christopher H. (contributor) - 2001 - 4. ed.
Persistent link: https://www.econbiz.de/10004780543
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10004873017