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~person:"Lowe, Ben"
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Consumer Attitudes, Willingnes...
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Consumer behaviour
26
Konsumentenverhalten
26
Innovation
6
Innovation adoption
5
Innovationsakzeptanz
5
Eating habit
4
Ernährungsverhalten
4
Innovation diffusion
4
Innovationsdiffusion
4
New product development
4
Preismanagement
4
Pricing strategy
4
Produktentwicklung
4
Advertising effects
3
Armut
3
Developing countries
3
Entwicklungsländer
3
Innovation management
3
Innovationsmanagement
3
Poverty
3
Product Placement
3
Product placement
3
Subsistence economy
3
Subsistenzwirtschaft
3
Werbewirkung
3
Armutsbekämpfung
2
Body weight
2
Brand awareness
2
Consumer attitudes
2
Cost transparency
2
Film industry
2
Filmwirtschaft
2
Food
2
Gesundheitsrisiko
2
Großbritannien
2
Health risk
2
Körpergewicht
2
Lebensmittel
2
Marketing
2
Perception
2
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Undetermined
15
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Article
26
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2
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Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Language
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English
28
Author
All
Lowe, Ben
Meffert, Heribert
226
Kotler, Philip
225
Bruhn, Manfred
199
Lusk, Jayson L.
144
Pepels, Werner
130
Wiedmann, Klaus-Peter
128
Bauer, Hans H.
127
Huber, Frank
126
Irwin, Scott H.
126
Han, Heesup
117
Belk, Russell W.
116
Kaiser, Harry M.
114
Spiller, Achim
114
Sheth, Jagdish N.
112
Grunert, Klaus G.
108
Herrmann, Andreas
99
Homburg, Christian
97
Mattila, Anna S.
96
Good, Darrel L.
89
Grewal, Dhruv
89
Gierl, Heribert
88
Richards, Timothy J.
88
Phau, Ian
86
Fritz, Wolfgang
80
Lee, Jonq-Ying
80
Wilson, William W.
80
Usman, Osly
76
Bagozzi, Richard P.
75
Dwivedi, Yogesh Kumar
74
Cotterill, Ronald W.
73
Foxall, Gordon R.
73
Wansink, Brian
73
Nayga, Rodolfo M.
70
Jayne, Thomas S.
69
Khare, Arpita
69
Belz, Christian
68
Brown, Mark G.
67
Capps Jr., Oral
67
Loureiro, Sandra Maria Correia
67
Rajagopal
67
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Published in...
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European journal of marketing
3
European journal of marketing : EJM
3
Psychology & marketing
3
Innovation in pricing : contemporary theories and best practices
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
American journal of agricultural economics
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Journal of strategic management education : JSME
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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1
The use of Web 2.0 technologies in
marketing
classes : key drivers of student acceptance
Lowe, Ben
;
D'Alessandro, Steven
;
Winzar, Hume
;
Laffey, Des
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 412-422
Persistent link: https://www.econbiz.de/10010200853
Saved in:
2
A case study and some propositions about
marketing
in a fast growth SME : is entrepreneurial
marketing
different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
Saved in:
3
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
4
Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356
Saved in:
5
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Saved in:
6
Information customization and food choice
Balcombe, Kelvin G.
;
Fraser, Iain M.
;
Lowe, Ben
; …
- In:
American journal of agricultural economics
98
(
2016
)
1
,
pp. 54-73
Persistent link: https://www.econbiz.de/10011580334
Saved in:
7
Forecasting consumer perception of innovativeness
Lowe, Ben
;
Alpert, Frank
- In:
Technovation : the international journal of …
45/46
(
2015
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011563548
Saved in:
8
Emotional support, perceived corporate ownership and skepticism toward out-groups in virtual communities
Johnson, Devon S.
;
Lowe, Ben
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 1-10
Persistent link: https://www.econbiz.de/10010509560
Saved in:
9
Reducing household water consumption : a social
marketing
approach
Lowe, Ben
;
Lynch, David
;
Lowe, Julian F.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
Saved in:
10
Price promotions and their effect upon reference prices
Lowe, Ben
;
Yee, Fanny Chan Fong
;
Yeow, Pamela
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 349-361
Persistent link: https://www.econbiz.de/10010422959
Saved in:
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