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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Marketing research : an applied approach
Malhotra, Naresh K.; Nunan, Daniel; Birks, David F. - 2017 - Fifth edition
Persistent link: https://www.econbiz.de/10011625827
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2006 - Updated 2. European ed.
Persistent link: https://www.econbiz.de/10002907445
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2007 - 3. European Ed.
Persistent link: https://www.econbiz.de/10013481948
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2010 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10013474748
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289