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Information load and consumer decision making
Malhotra, Naresh K. - In: Journal of consumer research : JCR ; an … 8 (1982) 4, pp. 419-430
Persistent link: https://www.econbiz.de/10002422117
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The information overload controversy : an alternative viewpoint
Malhotra, Naresh K. - In: Journal of marketing 46 (1982) 2, pp. 27-37
Persistent link: https://www.econbiz.de/10002422126
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Multi-stage information processing behavior : an experimental investigation
Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 54-71
Persistent link: https://www.econbiz.de/10002422135
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A threshold model of store choice
Malhotra, Naresh K. - In: Journal of retailing 59 (1983) 2, pp. 3-21
Persistent link: https://www.econbiz.de/10002422144
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Dogmatism as a moderator of banking behavior and attitudes
Jain, Arun K.; Pinson, Christian; Malhotra, Naresh K. - 1981
Persistent link: https://www.econbiz.de/10003059717
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152