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~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~person:"Stock-Homburg, Ruth"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
111
Consumer behaviour
40
Konsumentenverhalten
40
Customer satisfaction
34
Kundenzufriedenheit
34
Dienstleistungsqualität
19
Service quality
19
Lieferantenmanagement
18
Supplier relationship management
18
Arbeitszufriedenheit
13
Job satisfaction
13
Theorie
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Theory
13
Beschwerdemanagement
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Complaint management
12
Deutschland
11
Germany
11
Kundenbindungsprogramm
11
Loyalty program
11
Social relations
10
Soziale Beziehungen
10
relationship marketing
9
Estimation
8
Marketing management
8
Marketingmanagement
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Salespeople
8
Schätzung
8
Verkaufspersonal
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Firm performance
7
Leistungsmotivation
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Organisatorischer Wandel
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Organizational change
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Unternehmenserfolg
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Competence
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Mattila, Anna S.
Palmatier, Robert W.
Stock-Homburg, Ruth
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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International journal of hospitality management
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Journal of business research : JBR
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international marketing
3
Cornell hospitality quarterly : CQ
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Routledge studies in marketing
2
Services marketing quarterly
2
The journal of personal selling & sales management : JPSSM
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Gabler Research
1
Gabler research
1
Handbook of business-to-business marketing
1
Handbook of hospitality marketing management
1
Handbook of marketing strategy
1
Handbuch Kundenbindungsmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Mitarbeiterbefragung
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
Kompetenz in Wissenschaft & Management
1
MSI reports : working paper series
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ECONIS (ZBW)
111
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111
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1
Kundenorientiertes change Management im Vertriebsinnendienst : das Beispiel eines Konsumgüterherstellers
Stock-Homburg, Ruth
;
Mues, Jürgen
- In:
Zeitschrift Führung + Organisation : ZfO
72
(
2003
)
6
,
pp. 335-341
Persistent link: https://www.econbiz.de/10001844368
Saved in:
2
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
3
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
4
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
5
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
6
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
7
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
8
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
9
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
10
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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