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~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~person:"Walsh, Gianfranco"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
104
Consumer behaviour
48
Konsumentenverhalten
48
Customer satisfaction
28
Kundenzufriedenheit
28
Dienstleistungsqualität
23
Service quality
23
Beschwerdemanagement
15
Complaint management
15
USA
13
United States
13
Kundenbindungsprogramm
11
Loyalty program
11
Customer service
10
Kundenservice
10
Lieferantenmanagement
10
Supplier relationship management
10
Marketing management
9
Marketingmanagement
9
relationship marketing
9
Deutschland
8
Germany
8
Customer integration
6
Firm performance
6
Innovation
6
Unternehmenserfolg
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Dienstleistungssektor
5
Firmenimage
5
Gastronomie
5
Kundenintegration
5
Restaurant industry
5
Service industry
5
E-commerce
4
Electronic Commerce
4
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Article
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English
96
German
8
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Mattila, Anna S.
Palmatier, Robert W.
Walsh, Gianfranco
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Gottfried Wilhelm Leibniz Universität Hannover
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Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of marketing
9
The journal of services marketing
6
Journal of business research : JBR
5
Journal of service research
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international marketing
3
Cornell hospitality quarterly : CQ
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Routledge studies in marketing
2
Services marketing quarterly
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
British journal of management : BJM
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of hospitality marketing management
1
Handbook of marketing strategy
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reputation Management
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ECONIS (ZBW)
104
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1
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
2
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
3
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
6
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
10
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
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