Narrow search
Showing 21 - 30 of 77
Cover Image
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing; Wu, Luorong; Shin, Joongwon; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Cover Image
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 58 (2019) 8, pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Cover Image
The "first principles" of marketing strategy
Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Cover Image
Conclusion: informing customer engagement marketing and future research
Harmeling, Colleen M.; Moffett, Jordan W.; Palmatier, … - In: Customer engagement marketing, (pp. 307-323). 2018
Persistent link: https://www.econbiz.de/10011739871
Cover Image
Relational selling : past, present and future
Arli, Denni; Bauer, Carlos; Palmatier, Robert W. - In: Industrial marketing management : the international … 69 (2018), pp. 169-184
Persistent link: https://www.econbiz.de/10011822566
Cover Image
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju; Casidy, Riza; Mattila, Anna S. - In: Services marketing quarterly 39 (2018) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Cover Image
Circular vs. angular servicescape : "shaping" customer response to a fast service encounter pace
Liu, Qing; Bogicevic, Vanja; Mattila, Anna S. - In: Journal of business research : JBR 89 (2018), pp. 47-56
Persistent link: https://www.econbiz.de/10011881579
Cover Image
The impact of customer loyalty and restaurant sanitation grades on revisit intention and the importance of narrative information : the case of New York restaurant sanitation gradin...
Kim, Kyungmin; Yang, Hyunjoo; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 59 (2018) 3, pp. 275-284
Persistent link: https://www.econbiz.de/10011912819
Cover Image
Relationship marketing in the digital age
Palmatier, Robert W.; Steinhoff, Lena - 2019
Persistent link: https://www.econbiz.de/10011963868
Cover Image
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 769-778
Persistent link: https://www.econbiz.de/10011927138