Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mattila, Anna S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How finnair socialized custome...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
21
Kundenzufriedenheit
21
Dienstleistungsqualität
19
Service quality
19
Beschwerdemanagement
12
Complaint management
12
Internet marketing
8
Online-Marketing
8
Kundenbindungsprogramm
7
Loyalty program
7
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer service
5
Gastronomie
5
Kundenservice
5
Restaurant industry
5
USA
5
United States
5
Emotion
4
Online retailing
4
Online-Handel
4
Services
4
Social Web
4
Social web
4
Consumer behavior
3
Dienstleistung
3
Dienstleistungssektor
3
Lieferantenmanagement
3
Service industry
3
Service recovery
3
Supplier relationship management
3
service recovery
3
Brand image
2
Cause-Related Marketing
2
more ...
less ...
Online availability
All
Undetermined
26
Free
2
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
49
Author
All
Mattila, Anna S.
Bruhn, Manfred
215
Homburg, Christian
119
Kumar, V.
85
Merz, Joachim
82
Huber, Frank
78
Bauer, Hans H.
76
Corsten, Hans
75
Piller, Frank T.
65
Kreutzer, Ralf T.
64
Stauss, Bernd
63
Verhoef, Peter C.
63
Leimeister, Jan Marco
60
Hadwich, Karsten
58
Hollebeek, Linda D.
58
Meffert, Heribert
58
Herrmann, Andreas
57
Han, Heesup
54
Herstatt, Cornelius
54
Meyer, Anton
54
Skiera, Bernd
54
Krcmar, Helmut
53
Wiedmann, Klaus-Peter
52
Dwivedi, Yogesh Kumar
51
Kleinaltenkamp, Michael
50
Gössinger, Ralf
49
Walsh, Gianfranco
49
Edvardsson, Bo
47
Palmatier, Robert W.
47
Grönroos, Christian
46
Krafft, Manfred
46
Ruyter, Ko de
45
Wirtz, Bernd W.
45
Reichwald, Ralf
44
Thaichon, Park
44
Füller, Johann
43
Loureiro, Sandra Maria Correia
43
Vrontis, Demetris
43
Ahlert, Dieter
42
Gil Saura, Irene
42
more ...
less ...
Published in...
All
International journal of hospitality management
11
The journal of services marketing
6
Journal of business research : JBR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of service research
3
Cornell hospitality quarterly : CQ
2
Services marketing quarterly
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Electronic commerce research
1
Handbook of hospitality marketing management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
4
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
"How may I help you?" : says a robot : examining language styles in the service encounter
Choi, Sungwoo
;
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
82
(
2019
),
pp. 32-38
Persistent link: https://www.econbiz.de/10012121389
Saved in:
7
Time styles and waiting in crowded service environments
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of travel and tourism marketing
29
(
2012
)
3/4
,
pp. 327-334
Persistent link: https://www.econbiz.de/10009571560
Saved in:
8
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
9
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
10
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
