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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Marketing plans <dt.>
McDonald, Malcolm - 2008 - 6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003401829
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Marketing plans : profitable strategies in the digital age
McDonald, Malcolm; Wilson, Hugh; Chaffey, Dave - 2024 - Ninth edition
"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on … are publishing on that in the world's top marketing journals, so aiding adoption"-- …
Persistent link: https://www.econbiz.de/10014434191
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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
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The new marketing : transforming the corporate future
McDonald, Malcolm; Wilson, Hugh - 2002
Persistent link: https://www.econbiz.de/10004711153
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Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10004938130
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Strategic marketing planning
McDonald, Malcolm - 1996 - 2nd ed
Persistent link: https://www.econbiz.de/10000590826
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Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10003798578
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Marketing plans that work
McDonald, Malcolm; Keegan, Warren J. - 2002 - Second edition
Persistent link: https://www.econbiz.de/10010214276