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Strategic marketing planning
McDonald, Malcolm - 1996 - 2nd ed
Persistent link: https://www.econbiz.de/10000590826
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Marketing strategies : new approaches, new techniques
McDonald, Malcolm (ed.) - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10000543648
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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A brief review of marketing accountability, and a research agenda
McDonald, Malcolm - In: The journal of business & industrial marketing 25 (2010) 5, pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
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The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
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Marketing and finance : creating shareholder value
McDonald, Malcolm; Smith, Brian D.; Ward, Keith - 2013 - updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
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Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10003798578
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Marketing plans <dt.>
McDonald, Malcolm - 2008 - 6. Aufl.
Persistent link: https://www.econbiz.de/10003751051