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McDonald, Malcolm
Kotler, Philip
222
Meffert, Heribert
213
Bruhn, Manfred
174
Pepels, Werner
120
Haslem, John A.
113
Irwin, Scott H.
101
Fritz, Wolfgang
73
Massa, Massimo
70
Guirguis, Michel
69
Kempf, Alexander
69
Wermers, Russ
69
Kaiser, Harry M.
68
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Cici, Gjergji
59
Homburg, Christian
57
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55
Sialm, Clemens
54
Bauer, Hans H.
53
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
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49
Jayne, Thomas S.
49
Reinecke, Sven
49
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48
Sheth, Jagdish N.
47
Tomczak, Torsten
47
Zerres, Michael P.
47
Huber, Frank
45
Brorsen, B. Wade
44
Ruenzi, Stefan
44
Stambaugh, Robert F.
44
Baker, Michael John
43
Kuß, Alfred
42
Dichtl, Erwin
41
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41
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41
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2
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1
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1
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USB Cologne (EcoSocSci)
24
ECONIS (ZBW)
19
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6
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1
Strategic
marketing
planning
McDonald, Malcolm
-
1996
-
2nd ed
Persistent link: https://www.econbiz.de/10000590826
Saved in:
2
Marketing
strategies : new approaches, new techniques
McDonald, Malcolm
(
ed.
)
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000543648
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
5
A brief review of
marketing
accountability, and a research agenda
McDonald, Malcolm
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
Saved in:
6
The future of
marketing
: brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
Saved in:
7
Marketing
and finance : creating shareholder value
McDonald, Malcolm
;
Smith, Brian D.
;
Ward, Keith
-
2013
-
updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
Saved in:
8
Marketing
accountability : how to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10003798578
Saved in:
9
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
10
Marketing
plans <dt.>
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
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