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~person:"Melewar, T. C."
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Melewar, T. C.
Burmann, Christoph
154
Esch, Franz-Rudolf
148
Baumgarth, Carsten
94
Huber, Frank
85
Keller, Kevin Lane
66
Meffert, Heribert
65
Bruhn, Manfred
64
Bauer, Hans H.
63
Wiedmann, Klaus-Peter
54
Loureiro, Sandra Maria Correia
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Phau, Ian
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Tomczak, Torsten
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Ahlert, Dieter
49
De Chernatony, Leslie
49
Foroudi, Pantea
48
Bang, Nguyen
46
Balmer, John M. T.
45
Sattler, Henrik
43
Merrilees, Bill
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Pitt, Leyland F.
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Romaniuk, Jenni
40
Dwivedi, Yogesh Kumar
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Fournier, Susan
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Ko, Eunju
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Schmidt, Holger J.
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Christodoulides, George
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Herrmann, Andreas
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Vrontis, Demetris
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Völckner, Franziska
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Gupta, Suraksha
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Kuchler, Theresa
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Stroebel, Johannes
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Diamantopoulos, Adamantios
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Füller, Johann
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Iglesias, Oriol
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Veloutsou, Cleopatra
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33
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Journal of business research : JBR
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International studies of management and organization
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European journal of marketing : EJM
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Qualitative market research : an international journal
5
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4
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Asia Pacific journal of marketing and logistics
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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EuroMed journal of business
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Handbook of corporate communication and public relations : pure and applied
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ECONIS (ZBW)
79
USB Cologne (EcoSocSci)
1
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1
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
2
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
3
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
4
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
5
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
6
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
9
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
10
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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