//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Detoxifying luxury and fashion...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
71
Markenführung
71
Consumer behaviour
26
Konsumentenverhalten
26
Brand image
25
Markenimage
25
Corporate reputation
19
Firmenimage
19
Brand
17
Markenartikel
17
Marketing management
14
Marketingmanagement
14
Brand architecture
13
Markenarchitektur
13
Unternehmenskultur
8
Welt
8
World
8
Higher education institution
7
Hochschule
7
Marketing
7
Corporate culture
6
Markenpolitik
5
Reputation
5
Social Web
5
Social web
5
Branchenentwicklung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Islam
4
Malaysia
4
Place marketing
4
Sector development
4
Standortmarketing
4
Beziehungsmarketing
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Credibility
3
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
58
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Collection of articles of several authors
11
Sammelwerk
11
Case study
7
Fallstudie
7
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
3
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
74
Author
All
Melewar, T. C.
Esch, Franz-Rudolf
140
Burmann, Christoph
134
Baumgarth, Carsten
94
Huber, Frank
77
Meffert, Heribert
76
Keller, Kevin Lane
68
Bruhn, Manfred
66
Ko, Eunju
59
Wiedmann, Klaus-Peter
58
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Choi, Tsan-Ming
52
Phau, Ian
50
Balmer, John M. T.
45
Bauer, Hans H.
45
Tomczak, Torsten
45
Loureiro, Sandra Maria Correia
44
Fournier, Susan
40
Bang, Nguyen
39
Christodoulides, George
39
Kapferer, Jean-Noël
38
Schmidt, Holger J.
38
Merrilees, Bill
37
Ind, Nicholas
36
Foroudi, Pantea
33
Romaniuk, Jenni
33
Strebinger, Andreas
33
Uggla, Henrik
33
Herrmann, Andreas
32
Valette-Florence, Pierre
32
Veloutsou, Cleopatra
31
Guzman, Francisco
30
Kernstock, Joachim
30
MacInnis, Deborah J.
30
Aaker, David A.
29
Dawes, John
29
Errichiello, Oliver Carlo
29
Gupta, Suraksha
29
more ...
less ...
Published in...
All
Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Qualitative market research : an international journal
3
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
2
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
3
The management of luxury
brand
behaviour : adapting luxury
brand
management to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
4
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
6
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
8
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
9
The importance of
brand
power : a review of the European car market
Melewar, T. C.
;
Sambrook, Lydia
- In:
The European business journal
16
(
2004
)
4
,
pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
Saved in:
10
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->