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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul (ed.); Melewar, T. C. (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014515349
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Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan; Chaney, Isabella; Chen, Cheng-Hao Steve; … - In: Qualitative market research : an international journal 18 (2015) 3, pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
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Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd; Melewar, T. C. - In: Journal of Asia Pacific business 3 (2001) 2, pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T. C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
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Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323
Persistent link: https://www.econbiz.de/10008655585
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011471640