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~person:"Melewar, T. C."
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Brand management
71
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Melewar, T. C.
Esch, Franz-Rudolf
165
Burmann, Christoph
155
Huber, Frank
148
Han, Heesup
126
Pies, Ingo
126
Schaltegger, Stefan
119
Belk, Russell W.
117
Crowther, David
115
Bauer, Hans H.
114
Mattila, Anna S.
106
Wiedmann, Klaus-Peter
106
Grunert, Klaus G.
101
Herrmann, Andreas
100
Baumgarth, Carsten
97
Gierl, Heribert
95
Phau, Ian
94
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Lindgreen, Adam
84
Choi, Tsan-Ming
83
Bruhn, Manfred
82
Meffert, Heribert
80
Smith, N. Craig
80
Rajagopal
79
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Vrontis, Demetris
77
Bagozzi, Richard P.
76
Idowu, Samuel O.
76
Keller, Kevin Lane
76
Kolk, Ans
76
Siddiqui, Danish Ahmed
75
Dwivedi, Yogesh Kumar
74
Moon, Jeremy
74
Okolo-Obasi, Elda N.
74
Ahlert, Dieter
73
Foxall, Gordon R.
73
Raffelhüschen, Bernd
73
Swoboda, Bernhard
73
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Journal of business research : JBR
14
International studies of management and organization
6
European journal of marketing : EJM
5
Qualitative market research : an international journal
5
The marketing review
5
The journal of brand management : an international journal
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia Pacific journal of marketing and logistics
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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EuroMed journal of business
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Handbook of corporate communication and public relations : pure and applied
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Journal of marketing for higher education
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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The European business journal
1
The Routledge companion to contemporary brand management
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ECONIS (ZBW)
88
USB Cologne (EcoSocSci)
1
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
3
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
4
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
5
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
10
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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