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Brand morphing across Wal-Mart customer segments
Merrilees, Bill; Miller, Dale - In: Journal of business research : JBR 63 (2010) 11, pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
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Brand management to protect brand equity : a conceptual model
M'zungu, Simon D. M.; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 605-617
Persistent link: https://www.econbiz.de/10008659255
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 21 (2013) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
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Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek; Merrilees, Bill - In: The journal of consumer marketing 30 (2013) 5, pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
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An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly; Merrilees, Bill; Miller, Dale - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
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Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, … - In: The journal of brand management : an international journal 25 (2018) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011874900