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How consumers subvert advertising through rhetorical institutional work
Middleton, Karen; Thompson‐Whiteside, Helen; … - In: Psychology & Marketing 39 (2021) 3, pp. 634-646
Persistent link: https://www.econbiz.de/10012808561
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How consumers subvert advertising through rhetorical institutional work
Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah - In: Psychology & marketing 39 (2022) 3, pp. 634-646
Persistent link: https://www.econbiz.de/10012817146
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How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen; Turnbull, Sarah - In: Marketing theory 21 (2021) 4, pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
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Female role portrayals in Brazilian advertising : are outdated cultural stereotypes preventing change?
Middleton, Karen; Turnbull, Sarah; Oliveira, Mauro José de - In: International journal of advertising : the review of … 39 (2020) 5, pp. 679-698
Persistent link: https://www.econbiz.de/10012260252
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Emergence in emergency : how actors adapt to service ecosystem disruption
Thompson-Whiteside, Helen; Fletcher-Brown, Judith; … - In: Journal of business research : JBR 162 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014299362
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The role of consumer speech acts in brand activism : a transformative advertising perspective
Fletcher-Brown, Judith; Middleton, Karen; … - In: Journal of advertising 53 (2024) 4, pp. 491-510
Persistent link: https://www.econbiz.de/10015050195