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How achieving the dual goal of customer satisfaction and efficiency in mergers affects a firm's long-term financial performance
Swaminathan, Vanitha; Groening, Christopher; Mittal, Vikas - In: Journal of service research : JSR 17 (2014) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10010356816
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How main street drives wall street : customer (dis)satisfaction, short sellers, and abnormal returns
Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas - In: Journal of marketing research 57 (2020) 6, pp. 1055-1075
Persistent link: https://www.econbiz.de/10012391106
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Segmentation of spatially dependent geographical units : model and application
Govind, Rahul; Chatterjee, Rabikar; Mittal, Vikas - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1941-1956
Persistent link: https://www.econbiz.de/10011855763
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Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas; Han, Kyuhong; Lee, Ju-Yeon; Sridhar, Shrihari - In: Journal of marketing research 58 (2021) 4, pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
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How political identity shapes customer satisfaction
Fernandes, Daniel; Ordabayeva, Nailya; Han, Kyuhong; … - In: Journal of marketing 86 (2022) 6, pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
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How commitment influences the termination of B2B exchange relationships
Tsiros, Michael; Ross, William T.; Mittal, Vikas - In: Journal of service research : JSR 11 (2008/09) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10003804811
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Managing customer satisfaction
Mittal, Vikas; Frennea, Carly - In: Handbook of marketing strategy, (pp. 261-286). 2012
Persistent link: https://www.econbiz.de/10009530856
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How employer and employee satisfaction affect customer satisfaction : an application to franchise services
Evanschitzky, Heiner; Groening, Christopher; Mittal, Vikas - In: Journal of service research : JSR 14 (2011) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10009266749
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A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy; Frennea, Carly M.; Aksoy, Lerzan; … - In: Journal of service research : JSR 18 (2015) 4, pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
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How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus; Frennea, Carly M.; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 226-229
Persistent link: https://www.econbiz.de/10011337495