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~person:"Monroe, Kent B."
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How to organize pricing? : ver...
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Pricing strategy
26
Preismanagement
25
Consumer behaviour
17
Konsumentenverhalten
17
Preis
16
Price
12
Theorie
7
Theory
7
USA
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Gerechtigkeit
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Behavioral price research
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Börsenkurs
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Price theory
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Reference price
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Share price
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Verbraucher
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Vereinigte Staaten
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Differential price threshold
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Online retailing
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Online-Handel
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Price information processing
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English
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Monroe, Kent B.
Bergemann, Dirk
62
Homburg, Christian
61
Hinterhuber, Andreas
60
Simon, Hermann
60
Diller, Hermann
58
Levy, Daniel C.
57
Kleinaltenkamp, Michael
56
Spann, Martin
48
Agnihotri, Raj
47
Chen, Jing
47
Gorodnichenko, Yuriy
47
Ahearne, Michael
43
Gautier, Erwan
43
Liozu, Stephan
43
Backhaus, Klaus
42
Cotterill, Ronald W.
42
Kwapil, Claudia
41
Skiera, Bernd
41
Álvarez, Luis J.
41
Chen, Ying-Ju
40
Levy, Daniel
40
Ashenfelter, Orley
39
Feenstra, Robert C.
39
Hernando, Ignacio
39
Graddy, Kathryn
38
Sabbatini, Roberto
38
Janssen, Maarten C. W.
37
Martins, Fernando
37
Snir, Avichai
37
Peitz, Martin
36
Rapp, Adam
36
Zaccour, Georges
36
Fabiani, Silvia
35
Simchi-Levi, David
35
Courty, Pascal
34
Knittel, Christopher R.
34
Wieseke, Jan
34
Loy, Jens-Peter
33
Marshall, Greg W.
33
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AMS review : official publication of the Academy of Marketing Science
5
Legends in marketing
4
Journal of the Academy of Marketing Science
3
Journal of Product & Brand Management
2
Journal of business research : JBR
2
Journal of retailing
2
Consumer and industrial buying behavior
1
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of revenue and pricing management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
New directions in behavioral pricing research
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
3
Other ZBW resources
2
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Price
fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
2
Examining the application of behavioral
price
research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
3
Some reflections on an appraisal of behavioral
price
research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
4
A closer look at reference
price
: a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
5
Commentary on behavioral
price
research : the role of subjective experiences in
price
cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
6
An appraisal of behavioral
price
research (part 1) :
price
as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
7
The influence of regular
price
level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
8
Pricing
: making profitable decisions
Monroe, Kent B.
-
2003
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004755166
Saved in:
9
Buyers' subjective perceptions of
price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
10
The effects of perceived scarcity on consumers' processing of
price
information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
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