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Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238855

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

Persistent link: https://www.econbiz.de/10010187189

Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

Persistent link: https://www.econbiz.de/10010187196

Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145

Persistent link: https://www.econbiz.de/10010187199

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129

Persistent link: https://www.econbiz.de/10010187208

Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85

Persistent link: https://www.econbiz.de/10012056680

Monroe, Kent B. - 2003 - 3. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004755166

Monroe, Kent B. - 2009

Persistent link: https://www.econbiz.de/10003836529

Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10003485146