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Moon, Sangkil
Iacobucci, Dawn
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The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
Saved in:
3
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil
;
Bergey, Paul K
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
Saved in:
4
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
5
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013164036
Saved in:
6
How many factors in factor analysis? : new insights about parallel analysis with confidence intervals
Iacobucci, Dawn
;
Ruvio, Ayalla
;
Román, Sergio
;
Moon, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1026-1043
Persistent link: https://www.econbiz.de/10013194332
Saved in:
7
How to calculate, use, and report variance explained effect size indices and not die trying
Iacobucci, Dawn
;
Popovich, Deidre L.
;
Moon, Sangkil
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10014289722
Saved in:
8
Dynamic relationship changes between reviewers and consumers in online product reviews
Moon, Sangkil
;
Kim, Seung-Wook
;
Iacobucci, Dawn
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10014527079
Saved in:
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