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The role of within-brand and cross-brand communications in competitive growth
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing 73 (2009) 3, pp. 19-34
Persistent link: https://www.econbiz.de/10003838426
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Blazing saddles : the early and mainstream markets in the high-tech product life cycle
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; Peres, … - In: Israel economic review 4 (2007) 2, pp. 85-108
Persistent link: https://www.econbiz.de/10003453585
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The effects of attrition on the growth and equity of competitive services
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2007) 2, pp. 77-98
Persistent link: https://www.econbiz.de/10003605724
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Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
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The diffusion of services
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 46 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003827934
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Does new product growth accelerate across technology generations?
Stremersch, Stefan; Muller, Eitan; Peres, Renana - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
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Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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The effect of social networks structure on innovation performance : a review and directions for research
Muller, Eitan; Peres, Renana - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
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The Growth and Equity of Competitive Services
Libai, Barak - 2006
Numerous new products introduced to the market during the last few decades are services. An important characteristic of services that has a considerable influence on service growth is customer attrition. Attrition can occur at the category level (disadoption), or between firms (defection)....
Persistent link: https://www.econbiz.de/10012732570
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The role of seeding in multi-market entry
Libai, Barak; Muller, Eitan; Peres, Renana - In: International journal of research in marketing : IJRM ; … 22 (2005) 4, pp. 375-394
Persistent link: https://www.econbiz.de/10006159355