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Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth; Rejón-Guardia, Francisco; Xue, Fei - In: Journal of international consumer marketing 28 (2016) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
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Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth; Xue, Fei - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun; Muralidharan, Sidharth - In: Journal of marketing communications 25 (2019) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
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Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth; Sheehan, Kim Bartel - In: Journal of promotion management : JPM 23 (2017) 6, pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
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The role of guilt in influencing sustainable pro-environmental behaviors among shoppers : differences in response by gender to messaging about England's plastic-bag levy
Muralidharan, Sidharth; Sheehan, Kim Bartel - In: Journal of advertising research 58 (2018) 3, pp. 349-362
Persistent link: https://www.econbiz.de/10011929130
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat - In: International journal of advertising : the review of … 43 (2024) 1, pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
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Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil; Muralidharan, Sidharth; Singh, Pallavi - In: Journal of marketing communications 28 (2022) 3, pp. 227-231
Persistent link: https://www.econbiz.de/10013371011