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Antecedents and consequences of firms' export commitment : an empirical study

Navarro, Antonio; Acedo, Francisco J.; Robson, Matthew J.; … - In: Journal of international marketing 18 (2010) 3, pp. 41-61

Persistent link: https://www.econbiz.de/10008657428

Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

Navarro, Antonio; Acedo, Francisco J.; Losada, Fernando; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 187-204

Persistent link: https://www.econbiz.de/10008989396

Resources and international marketing strategy in export firms : implications for export performance

Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-518

Persistent link: https://www.econbiz.de/10009246944

Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

Navarro, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of World Business 45 (2010) 1, pp. 49-58

The aim of this exploratory paper is to fill an important gap in the international marketing literature by examining the influence of firm behavior in foreign markets (export commitment and adaptation of marketing tactics) on perceived competitive advantages and export performance. Using a...

Persistent link: https://www.econbiz.de/10009201759

Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

Navarro, Antonio; Acedo, Francisco J.; Losada, Fernando; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 187-204

Persistent link: https://www.econbiz.de/10009884972

Resources and international marketing strategy in export firms: Implications for export performance

Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-519

Persistent link: https://www.econbiz.de/10008995262

Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

Navarro, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of world business : JWB 45 (2010) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10008889299

Resources and international marketing strategy in export firms

Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management Research Review 34 (2011) 5, pp. 496-518

Purpose – The purpose of this paper is to use the resource‐based view (RBV) to analyze the influence of the resources available for the export activity (deriving from the firm's size, experience and structure) and the international marketing strategy on export performance....

Persistent link: https://www.econbiz.de/10014952071