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~person:"Nayga, Rodolfo M."
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
187
Konsumentenverhalten
182
Willingness to pay
39
Zahlungsbereitschaftsanalyse
39
Germany
38
Deutschland
37
Brand management
24
Markenführung
24
Experiment
23
Luxury goods
21
Luxusgüter
21
Food
20
Lebensmittel
20
Product labelling
19
Warenkennzeichnung
19
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German
6
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Nayga, Rodolfo M.
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Hruschka, Harald
16
Decker, Reinhold
11
Boztuğ, Yasemin
10
Hildebrandt, Lutz
10
Belk, Russell W.
9
Kamakura, Wagner A.
9
Bauer, Hans H.
8
Holbrook, Morris B.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Fischer, Eileen
7
Herrmann, Andreas
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Eisend, Martin
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Robertson, Thomas S.
6
Schwarzkopf, Stefan
6
Silberer, Günter
6
Tadajewski, Mark
6
Wagner, Udo
6
Zaltman, Gerald
6
Arsel, Zeynep
5
Bearden, William O.
5
Berndt, Ralph
5
Davis, Brennan
5
Grunert, Klaus G.
5
Gröppel-Klein, Andrea
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Scheck, Christine
5
Sheth, Jagdish N.
5
Steiner, Winfried J.
5
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Marketing : ZFP ; journal of research and management
2
Consumption culture in Europe : insight into the beverage industry
1
Gabler Edition Wissenschaft
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
10
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1
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10
of
10
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date (oldest first)
1
Consumer culture : literature review
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan
; …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 72-99)
.
2013
Persistent link: https://www.econbiz.de/10009720268
Saved in:
2
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
3
Konsumentenverhalten
im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
Saved in:
4
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
5
Die Beobachtung in der Online-Marktforschung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
9
,
pp. 528-534
Persistent link: https://www.econbiz.de/10001784093
Saved in:
6
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
7
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
8
Der Market Maven in Deutschland : ein Diffusionsagent für Marktinformationen
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10001468005
Saved in:
9
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10001655213
Saved in:
10
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
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