//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nayga, Rodolfo M."
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Perception
Consumer behaviour
187
Konsumentenverhalten
182
Willingness to pay
39
Zahlungsbereitschaftsanalyse
39
Germany
38
Deutschland
37
Brand management
24
Markenführung
24
Experiment
23
Luxury goods
21
Luxusgüter
21
Food
20
Lebensmittel
20
Product labelling
19
Warenkennzeichnung
19
Beziehungsmarketing
17
Brand
17
Brand image
17
Markenartikel
17
Markenimage
17
Relationship marketing
17
Marketing
16
Schweden
15
Sweden
15
USA
15
United States
14
Verbraucherverhalten
14
Theorie
13
Theory
13
Market research
10
Marktforschung
10
Online retailing
10
Online-Handel
10
Electronic Commerce
9
Wahrnehmung
9
Customer satisfaction
8
Eating habit
8
Ernährung
8
Ernährungsverhalten
8
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
All
English
9
Author
All
Nayga, Rodolfo M.
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Krishna, Aradhna
14
Usman, Osly
10
Eliaz, Kfir
9
Han, Heesup
9
Raghubir, Priya
8
Heiss, Florian
7
Persson, Petra
7
Sydnor, Justin R.
7
Taubinsky, Dmitry
7
Grubb, Michael D.
6
Lacetera, Nicola
6
Pieters, Rik
6
Pope, Devin G.
6
Rozen, Kareen
6
Aaker, Jennifer
5
Biswas, Dipayan
5
De Clippel, Geoffroy
5
Ladeira, Wagner Junior
5
Monroe, Kent B.
5
Müller, Holger
5
Santini, Fernando de Oliveira
5
Schwartzstein, Joshua
5
Shleifer, Andrei
5
Spence, Charles
5
Wedel, Michel
5
Bruwer, Johan
4
Elder, Ryan S.
4
Franses, Philip Hans
4
Germelmann, Claas Christian
4
Gierl, Heribert
4
Grunert, Klaus G.
4
Gustafsson, Anders
4
Haase, Janina
4
Hwang, Jinsoo
4
Ito, Koichiro
4
Lunn, Pete
4
McFadden, Daniel
4
Mogilner, Cassie
4
Mullainathan, Sendhil
4
more ...
less ...
Published in...
All
Academy of Management journal : AMJ
1
Applied economic perspectives and policy
1
European management journal
1
Journal of business research : JBR
1
Journal of marketing communications
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer reactions to emotional labor : the roles of employee acting strategies and customer detection accuracy
Groth, Markus
;
Hennig-Thurau, Thorsten
;
Walsh, Gianfranco
- In:
Academy of Management journal : AMJ
52
(
2009
)
5
,
pp. 958-974
Persistent link: https://www.econbiz.de/10003906453
Saved in:
2
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
3
Managing the value of luxury : the effect of
brand
luxury perception on
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
4
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
5
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
6
On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices
Van Loo, Ellen J.
;
Grebitus, Carola
;
Nayga, Rodolfo M.
; …
- In:
Applied economic perspectives and policy
40
(
2018
)
4
,
pp. 538-562
Persistent link: https://www.econbiz.de/10012258269
Saved in:
7
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
8
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
Saved in:
9
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->