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Customer reactions to emotional labor : the roles of employee acting strategies and customer detection accuracy
Groth, Markus; Hennig-Thurau, Thorsten; Walsh, Gianfranco - In: Academy of Management journal : AMJ 52 (2009) 5, pp. 958-974
Persistent link: https://www.econbiz.de/10003906453
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013
Persistent link: https://www.econbiz.de/10009667668
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The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 109 (2020), pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices
Van Loo, Ellen J.; Grebitus, Carola; Nayga, Rodolfo M.; … - In: Applied economic perspectives and policy 40 (2018) 4, pp. 538-562
Persistent link: https://www.econbiz.de/10012258269
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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter; Haase, Janina; Bettels, Jannick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
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The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina; Wiedmann, Klaus-Peter - In: Psychology & marketing 35 (2018) 10, pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
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Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario; Walsh, Gianfranco; Dose, David; … - In: European management journal 41 (2023) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10014281789