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~person:"Neslin, Scott A."
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Retail merchandising and sales...
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Consumer behaviour
11
Einzelhandel
11
Konsumentenverhalten
11
Retail trade
11
Sales promotion
10
Verkaufsförderung
10
Beziehungsmarketing
6
Relationship marketing
6
E-commerce
5
Electronic Commerce
5
Distribution channel
4
Vertriebsweg
4
Internet
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Online retailing
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Online-Handel
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Theorie
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Theory
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Brand
2
Distance selling
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Distanzhandel
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Estimation
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Handelsmarke
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Multichannel customer management
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Retailing
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Sales-promotion
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Schätzung
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United States
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couponing
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sales promotion
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Absatz
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Advertising
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Advertising effects
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Attitude towards store
1
Benefits and cost of shopping
1
Brand management
1
Catalog shopping
1
Channel data integration
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Neslin, Scott A.
Grewal, Dhruv
51
Swoboda, Bernhard
51
Städtler, Arno
46
Schramm-Klein, Hanna
44
Pantano, Eleonora
40
Rudolph, Thomas
40
Zentes, Joachim
39
Richards, Timothy J.
37
Morschett, Dirk
36
Thurik, Adriaan R.
34
Tietz, Bruno
33
Lachner, Josef
32
Täger, Uwe Christian
30
Alexander, Nicholas
27
Teller, Christoph
27
Dawson, John A.
26
Fernie, John
26
Gázquez-Abad, Juan Carlos
26
Raff, Horst
26
Zielke, Stephan
26
Hübner, Alexander
25
Gil Saura, Irene
24
Möhlenbruch, Dirk
24
Ahlert, Dieter
23
Roggeveen, Anne L.
23
Schmitt, Nicolas
23
Schröder, Hendrik
22
Gijsbrechts, Els
21
Martínez-López, Francisco J.
21
Neumark, David
21
Rabinovich, Elliot
21
Verhoef, Peter C.
21
Wey, Christian
21
Ailawadi, Kusum L.
20
Aithal, P. S.
20
Carree, Martin Anthony
20
Cheng, T. C. E.
20
Fisher, Marshall L.
20
H. R., Ganesha
20
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
3
Marketing Science
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Relevant knowledge series
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
19
RePEc
2
USB Cologne (EcoSocSci)
1
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1
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
2
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
3
Sales promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
Saved in:
4
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
5
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
6
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
7
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
8
Sales promotion models
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Handbook of marketing decision models
,
(pp. 107-162)
.
2008
Persistent link: https://www.econbiz.de/10003755264
Saved in:
9
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
10
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
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