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Key issues in multichannel customer management : current knowledge and future directions

Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

Persistent link: https://www.econbiz.de/10003833065

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486

Database marketing : analyzing and managing customers

Blattberg, Robert C.; Kim, Byung-Do; Neslin, Scott A. - 2008

Persistent link: https://www.econbiz.de/10003453087

Customer channel migration

Ansari, Asim; Mela, Carl F.; Neslin, Scott A. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 60-76

Persistent link: https://www.econbiz.de/10003696866

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension

De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456

Persistent link: https://www.econbiz.de/10011428974

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10011308952

Social contagion and customer adoption of new sales channels

Bilgicer, Tolga; Jedidi, Kamel; Lehmann, Donald R.; … - In: Journal of retailing 91 (2015) 2, pp. 254-271

Persistent link: https://www.econbiz.de/10011309681

Overcoming the "recency trap" in customer relationship management

Neslin, Scott A.; Taylor, Gail Ayala; Grantham, Kimberly D. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 320-337

Persistent link: https://www.econbiz.de/10009747845

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866