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~person:"Neslin, Scott A."
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Beziehungsmarketing
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Neslin, Scott A.
Bruhn, Manfred
115
Homburg, Christian
114
Kumar, V.
83
Verhoef, Peter C.
64
Huber, Frank
57
Han, Heesup
54
Bauer, Hans H.
52
Herrmann, Andreas
51
Krafft, Manfred
51
Hollebeek, Linda D.
49
Palmatier, Robert W.
47
Piller, Frank T.
46
Stauss, Bernd
44
Gil Saura, Irene
38
Mattila, Anna S.
38
Smith, Alan D.
35
Ahlert, Dieter
34
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Evanschitzky, Heiner
33
Mittal, Vikas
33
Thaichon, Park
33
Wiedmann, Klaus-Peter
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Schramm-Klein, Hanna
31
Svensson, Göran
31
Grewal, Dhruv
30
Prentice, Catherine
30
Reichwald, Ralf
30
Swoboda, Bernhard
30
Töpfer, Armin
30
Reinartz, Werner J.
29
Schögel, Marcus
29
Sheth, Jagdish N.
29
Aksoy, Lerzan
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
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28
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Journal of marketing
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
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Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
37
EconStor
1
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Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
2
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
3
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
4
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
5
Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
6
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
8
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
Saved in:
9
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
10
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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