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Consumers' response to promotional gifts : The role of gender, transactional value, and reciprocity
Kovacheva, Aleksandra; Nikolova, Hristina; Lamberton, Cait - In: Psychology & Marketing 38 (2020) 1, pp. 196-211
Persistent link: https://www.econbiz.de/10012407480
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Haunts or helps from the past : understanding the effect of recall on current self-control
Nikolova, Hristina; Lamberton, Cait; Haws, Kelly L. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10011479202
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Men and the middle : gender differences in dyadic compromise effects
Nikolova, Hristina; Lamberton, Cait - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 355-371
Persistent link: https://www.econbiz.de/10011584214
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Stranger danger : when and why consumer dyads behave less ethically than individuals
Nikolova, Hristina; Lamberton, Cait; Coleman, Nicole … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 90-108
Persistent link: https://www.econbiz.de/10011883878
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Will he buy a surprise? : gender differences in the purchase of surprise offerings
Kovacheva, Aleksandra; Nikolova, Hristina; Lamberton, Cait - In: Journal of retailing 98 (2022) 4, pp. 667-684
Persistent link: https://www.econbiz.de/10013535720