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Consumer behaviour
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Nordfält, Jens
Grewal, Dhruv
312
Ruyter, Ko de
169
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147
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88
de Ruyter, Ko
60
Levy, Michael
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43
Avnet, Tamar
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Guha, Abhijit
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Jong, Ad de
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Lemmink, Jos
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Sethuraman, Raj
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ECONIS (ZBW)
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1
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
2
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
3
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
4
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
5
The future of retailing
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011704663
Saved in:
6
Special issue: the future of retailing
Grewal, Dhruv
(
ed.
);
Roggeveen, Anne L.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011704712
Saved in:
7
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
8
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
9
Retailing in today's world : multiple channels and other strategic decisions affecting firm performance
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Runyan, Rodney C.
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 261-263
Persistent link: https://www.econbiz.de/10011629291
Saved in:
10
In-store endcap projections and their effect on sales
Schweiger, Elisa B.
;
Ahlbom, Carl-Philip
;
Nordfält, Jens
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
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