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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty

Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199

Persistent link: https://www.econbiz.de/10003486870

Interfirm relational drivers of customer value

Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89

Persistent link: https://www.econbiz.de/10003747964

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

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Customer engagement marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011671138

Conclusion: informing customer engagement marketing and future research

Harmeling, Colleen M.; Moffett, Jordan W.; Palmatier, … - In: Customer engagement marketing, (pp. 307-323). 2018

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Evolution of consumption : a psychological ownership framework

Morewedge, Carey K.; Monga, Ashwani; Palmatier, Robert W.; … - In: Journal of marketing 85 (2021) 1, pp. 196-218

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Transformational relationship events

Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62

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Understanding relationship marketing and loyalty program effectiveness in global markets

Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21

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Effect of salespeople's acquisition-retention trade-off on performance

Carter, Robert E.; Henderson, Conor M.; Arroniz, Inigo; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 91-111

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Synergistic effects of relationship managers' social networks on sales performance

Gonzalez, Gabriel R.; Claro, Danny Pimentel; Palmatier, … - In: Journal of marketing 78 (2014) 1, pp. 76-94

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