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Integrating the smartphone into a sound environmental information systems strategy : principles, practices and a research agenda

Pitt, Leyland F.; Parent, Michael; Junglas, Iris; Chan, … - In: The journal of strategic information systems : … 20 (2011) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10009125054

Aesthetics and ephemerality: Observing and preserving the luxury brand

Pierre, Berthon; Pitt, Leyland F.; Parent, Michael; … - 2009

While luxury brands are one of the most profitable and fastest growing segments of the brand pantheon, they are the least understood. There is no established definition as to what a luxury brand is; no clear understanding of the value dimensionality of luxury brands; and no rigorous...

Persistent link: https://www.econbiz.de/10009458660

A content analysis of influential wine blogs

Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187

Persistent link: https://www.econbiz.de/10010421646

Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238

Persistent link: https://www.econbiz.de/10009127057

How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension

Reddy, Mergen; Terblanche, Nic; Pitt, Leyland F.; … - In: Business horizons 52 (2009) 2, pp. 187-197

Persistent link: https://www.econbiz.de/10003855825

Event sponsorship and ambush marketing : lessons from the Beijing Olympics

Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290

Persistent link: https://www.econbiz.de/10003981029

Aesthetics and ephemerality : observing and preserving the luxury brand

Berthon, Pierre R.; Pitt, Leyland F.; Parent, Michael; … - In: California management review 52 (2009/10) 1, pp. 45-66

Persistent link: https://www.econbiz.de/10003960192

E-Marketing Ireland : cashing in on green dots

Halvorson, Wade; Bal, Anjali; Pitt, Leyland F.; Parent, … - In: Marketing intelligence & planning 30 (2012) 6, pp. 625-633

Persistent link: https://www.econbiz.de/10009671130

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

Luxury wine brands as gifts : ontological and aesthetic perspectives

Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270

Persistent link: https://www.econbiz.de/10009315739