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Brand meaning management
MacInnis, Deborah J. (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011288785
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Brand admiration : building a business people love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B - 2016
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
Persistent link: https://www.econbiz.de/10013547014
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Handbook of brand relationships
MacInnis, Deborah J. (ed.); Park, C. Whan (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10013530657
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Brand admiration : building a business people love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, A. B - 2016
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
Persistent link: https://www.econbiz.de/10012683998
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Brand attachment : constructs, consequences, and causes
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - 2006
Persistent link: https://www.econbiz.de/10003639028
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Research directions on strong brand relationships
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009
Persistent link: https://www.econbiz.de/10003915641
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Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853