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Impact of individual market orientation on selling and customer orientation
Baber, Ruturaj; Kaurav, Rahul Pratap Singh; Paul, Justin - In: Journal of strategic marketing 28 (2020) 4, pp. 288-303
Persistent link: https://www.econbiz.de/10012313902
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Relative exploration and firm performance : why resource-theory alone is not sufficient?
Bhandari, Krishna Raj; Rana, Sudhir; Paul, Justin; … - In: Journal of business research : JBR 118 (2020), pp. 363-377
Persistent link: https://www.econbiz.de/10012288616
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The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: European management journal 40 (2022) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect …
Persistent link: https://www.econbiz.de/10014333805
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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
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Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
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Service quality, consumer satisfaction and loyalty in hospitals : thinking for the future
Meesala, Appalayya; Paul, Justin - In: Journal of retailing and consumer services 40 (2018), pp. 261-269
Persistent link: https://www.econbiz.de/10011801977
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Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil; Adil, Mohd; Sadiq, Mohd; Dash, Ganesh; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
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Analyzing Customer Experience from Their Complaints Using Data Mining Technique
Singh, Ranjit; Agarwal, Suman; Paul, Justin; Pandiya, … - 2022
The main objective of this research is to identify the customers’ negative experiences extracted from the customers …’ complaints of diagnostic centres using data mining tools. The paper uses customers’ complaints data raised against reputed … evaluate evidence and yield required results by seeing customers’ complaints, not as a legal rather a service issue …
Persistent link: https://www.econbiz.de/10014082441
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299