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Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia; Velasco, Carlos; Spence, Charles - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
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The consumer neuroscience of packaging
Spence, Charles; Velasco, Carlos; Petit, Olivia - In: Multisensory packaging : designing new product experiences, (pp. 319-347). 2019
Persistent link: https://www.econbiz.de/10011959018
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Multisensory consumer-packaging interaction (CPI) : the role of new technologies
Petit, Olivia; Velasco, Carlos; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 349-374). 2019
Persistent link: https://www.econbiz.de/10011959022
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Are large portions always bad? : using the Delboeuf illusion on food packaging to nudge consumer behavior
Petit, Olivia; Velasco, Carlos; Spence, Charles - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10011964327
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Multisensory consumer-computer interaction
Velasco, Carlos; Sunaga, Tsutomu; Narumi, Takuji; … - In: Journal of business research : JBR 134 (2021), pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
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We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia; Javornik, Ana; Velasco, Carlos - In: Journal of retailing 98 (2022) 2, pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
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Going to great lengths in the pursuit of luxury : How longer brand names can enhance the luxury perception of a brand
Pathak, Abhishek; Velasco, Carlos; Petit, Olivia; … - In: Psychology & Marketing 36 (2019) 10, pp. 951-963
Persistent link: https://www.econbiz.de/10012084003