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~person:"Phau, Ian"
~person:"Septianto, Felix"
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Value brands : cheap or trendy...
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Consumer behaviour
142
Konsumentenverhalten
142
Brand management
49
Markenführung
49
Luxury goods
47
Luxusgüter
47
Emotion
39
Brand image
35
Markenimage
35
Brand
30
Markenartikel
30
Advertising effects
29
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25
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15
Australien
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Designation of origin
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Produktpiraterie
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Ethics
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Experiment
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Internet marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Brand extension
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Construal level
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Ethik
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Fashion
6
Jugendliche
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Luxury brands
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Markentransfer
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6
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6
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6
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English
147
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Phau, Ian
Septianto, Felix
Han, Heesup
120
Belk, Russell W.
110
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
96
Bauer, Hans H.
90
Sutter, Matthias
86
Lusk, Jayson L.
84
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
74
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Ko, Eunju
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Wansink, Brian
66
Agarwal, Sumit
64
Paul, Justin
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Choi, Tsan-Ming
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
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Journal of retailing and consumer services
20
Journal of business research : JBR
15
Journal of fashion marketing and management
9
Marketing intelligence & planning
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
7
Journal of promotion management : JPM
6
Australasian marketing journal
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Australian journal of management
1
Brand management ; Vol. 4
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
147
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix
;
Lee, Michael SW.
;
Putra, Pragea Geldoffy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
Saved in:
6
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
7
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
10
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
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