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Phau, Ian; Lo, Chang‐Chin - In: Journal of Fashion Marketing and Management: An … 8 (2004) 4, pp. 399-411

As fashion innovators are the chief buyers of fashion at the introductory stage, they have significant influence on the … demographic profile of fashion innovators. Second, it identifies the differences in self‐concepts between innovators and non …‐innovators. Third, it attempts to discover if innovators are impulse purchasers. Finally, it investigates if fashion innovators will …

Persistent link: https://www.econbiz.de/10014867876

To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits

Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 68-80

Persistent link: https://www.econbiz.de/10003915451

Consumers' willingness to knowingly purchase counterfeit products

Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Direct marketing : an international journal 3 (2009) 4, pp. 262-281

Persistent link: https://www.econbiz.de/10003935938

Impact of gender on perceptual fit evaluation for prestige brands

Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367

Persistent link: https://www.econbiz.de/10003971189

Television advertising avoidance : advancing research methodology

Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133

Persistent link: https://www.econbiz.de/10003974802

Measuring situational triggers of television channel switching

Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150

Persistent link: https://www.econbiz.de/10003989403

Predictors of usage intentions of pirated software

Phau, Ian; Ng, James - In: Journal of business ethics : JOBE 94 (2010) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10003986098

Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?

Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937

Persistent link: https://www.econbiz.de/10008650645

Consuming luxury brands : the relevance of the "rarity principle"

Phau, Ian; Prendergast, Gerard P. - 2010

Persistent link: https://www.econbiz.de/10003922855

The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions

Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53

Persistent link: https://www.econbiz.de/10009509889