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~person:"Phau, Ian"
~person:"Walsh, Gianfranco"
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Value brands : cheap or trendy...
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Konsumentenverhalten
135
Consumer behaviour
134
Brand management
42
Markenführung
42
Luxury goods
35
Luxusgüter
35
Brand image
32
Markenimage
32
Brand
29
Markenartikel
29
Beziehungsmarketing
19
Relationship marketing
19
Australia
15
Australien
15
Emotion
15
Deutschland
14
Germany
14
Produktpiraterie
11
Product counterfeiting
10
Advertising effects
9
Customer satisfaction
9
Kundenzufriedenheit
9
Measurement
9
Messung
9
Werbewirkung
9
Designation of origin
8
Herkunftsbezeichnung
8
Fashion
7
Jugendliche
7
Market research
7
Marktforschung
7
Mode
7
Youth
7
Advertising
6
Brand extension
6
E-commerce
6
Electronic Commerce
6
Luxury brands
6
Markentransfer
6
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6
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127
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3
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3
Collection of articles of several authors
3
Sammelwerk
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Hochschulschrift
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1
Dissertation u.a. Prüfungsschriften
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Graue Literatur
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English
122
German
20
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1
Author
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Phau, Ian
Walsh, Gianfranco
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Warlop, Luk
54
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Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
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Journal of business research : JBR
12
Journal of fashion marketing and management
9
Marketing : ZFP ; journal of research and management
9
Marketing intelligence & planning
8
Journal of promotion management : JPM
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of international consumer marketing
5
European management journal
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Journal of service research : JSR
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic markets : the international journal on networked business
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of consumer studies
1
International journal of markets and business systems
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
141
BASE
1
USB Cologne (EcoSocSci)
1
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
6
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
7
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
9
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
10
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
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