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~person:"Phau, Ian"
~subject:"Australia"
~subject:"Markenartikel"
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Value brands : cheap or trendy...
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Australia
Markenartikel
Consumer behaviour
100
Konsumentenverhalten
83
Brand management
36
Markenführung
35
Luxury goods
34
Luxusgüter
34
Brand image
29
Markenimage
28
Brand
24
Australien
15
Emotion
12
Fashion
9
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Jugendliche
6
Luxury brands
6
Markentransfer
6
Mode
6
Youth
6
Holiday behaviour
5
Urlaubsverhalten
5
Werbung
5
Attitude
4
Attitudes
4
Customer satisfaction
4
Perceived risk
4
Perception
4
Social status
4
Sozialer Status
4
Tourism
4
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23
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5
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Article
42
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4
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Article in journal
34
Aufsatz in Zeitschrift
34
research-article
9
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
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Language
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English
46
Author
All
Phau, Ian
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
25
Baumgarth, Carsten
24
Cobb-Clark, Deborah A.
24
Huber, Frank
23
Bruwer, Johan
20
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Sharp, Byron
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Loureiro, Sandra Maria Correia
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Merrilees, Bill
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
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Published in...
All
Journal of fashion marketing and management
5
Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Marketing Intelligence & Planning
3
Young consumers : insight and ideas for responsible marketers
3
The journal of brand management : an international journal
2
Asia-Pacific Journal of Business Administration
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of International Education in Business
1
Journal of Research in Interactive Marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Young Consumers
1
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Source
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ECONIS (ZBW)
37
Other ZBW resources
9
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1
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46
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
8
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
9
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
10
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
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