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Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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A triple whammy effect of employees' gender, job type, and service outcomes on consumer behavior
Kim, Jong-Hyeong; Youn, Hyewon; Phau, Ian - In: Tourism management perspectives : TMP 40 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013209327