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~person:"Phau, Ian"
~subject:"Jugendliche"
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Jugendliche
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
35
Markenführung
35
Luxury goods
34
Luxusgüter
34
Brand image
28
Markenimage
28
Brand
24
Markenartikel
24
Australia
15
Australien
15
Emotion
12
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Fashion
6
Markentransfer
6
Mode
6
Youth
6
Advertising
5
Holiday behaviour
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Attitude
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
scale development
4
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Article
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6
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6
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English
6
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Phau, Ian
Grossman, Michael
69
Chaloupka, Frank J.
48
Tekin, Erdal
46
Sabia, Joseph J.
44
Salvanes, Kjell G.
42
Sutter, Matthias
41
Levine, Phillip B.
39
Kaestner, Robert
38
Cobb-Clark, Deborah A.
34
Anderson, D. Mark
33
Markowitz, Sara
33
Devereux, Paul J.
31
Rees, Daniel I.
29
Baird, Sarah
27
Black, Sandra E.
25
Chan, Kara
25
Dave, Dhaval
25
Fletcher, Jason
25
Glätzle-Rützler, Daniela
25
Tauras, John A.
25
Gruber, Jonathan
24
Riphahn, Regina T.
24
Haurin, Donald R.
21
Kearney, Melissa Schettini
21
Pastore, Francesco
21
Walker, Ian
21
Chatterji, Pinka
20
Fletcher, Jason M.
20
Cook, Philip J.
19
Zimmermann, Klaus F.
19
Currie, Janet M.
18
Hansen, Benjamin
18
Ribar, David C.
18
Rodríguez-Planas, Núria
18
Verner, Dorte
18
Aizer, Anna
17
Favara, Marta
17
Kocher, Martin
17
Pacula, Rosalie Liccardo
17
Sahn, David E.
17
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Published in...
All
Young consumers : insight and ideas for responsible marketers
3
Direct marketing : an international journal
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
6
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
4
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
5
Attitudes toward domestic and foreign luxury
brand
apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
6
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
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