This research explores a specific scale for luxury brand attachment (LBA). In the research LBA is defined as “the emotional bond that connects a consumer to the luxury brand and develops deep feelings within the consume r towards the luxury brand”. Brand attachment in the luxury branding...

Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. As such, this paper sought to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was...

Despite the constant efforts of organizations and law enforcement agencies to stop counterfeit luxury brands, it still remains as one of the most challenging issues for not only genuine luxury brands but also policy makers around the world. In recent years, counterfeit luxury brand consumption...