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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
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Television advertising avoidance : advancing research methodology
Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Direct marketing : an international journal 3 (2009) 4, pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
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Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia; Sung, Billy; Phau, Ian - In: Journal of international consumer marketing 36 (2024) 4, pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben; Quintal, Vanessa Ann; Phau, Ian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 5, pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
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Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen; Lee, Sean; Phau, Ian - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
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Mapping the profiles of franchisees : getting to know the black sheep, rough diamonds, whingers and best buddies
Huang, Yu-an; Phau, Ian - In: Direct marketing : an international journal 2 (2008) 4, pp. 221-238
Persistent link: https://www.econbiz.de/10003934527
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Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi; Yan, Li; Phau, Ian; Pérez, Andrea; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 464-487
Persistent link: https://www.econbiz.de/10011574451