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Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben; Quintal, Vanessa Ann; Phau, Ian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 5, pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
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Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang; Garrett, Tony C.; Phau, Ian; Zheng, Bing - In: Journal of business research : JBR 117 (2020), pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
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Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi; Yan, Li; Phau, Ian; Pérez, Andrea; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
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Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha; Phau, Ian - In: Journal of fashion marketing and management 14 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 26 (2022) 2, pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
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Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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A triple whammy effect of employees' gender, job type, and service outcomes on consumer behavior
Kim, Jong-Hyeong; Youn, Hyewon; Phau, Ian - In: Tourism management perspectives : TMP 40 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013209327
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Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa; Phau, Ian; Polczynski, Aleksandra - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010237299