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~person:"Phau, Ian"
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Brand management
37
Markenführung
36
Consumer behaviour
33
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32
Luxury goods
23
Luxusgüter
23
Brand image
22
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Phau, Ian
Esch, Franz-Rudolf
130
Burmann, Christoph
126
Baumgarth, Carsten
93
Melewar, T. C.
74
Meffert, Heribert
64
Bruhn, Manfred
61
Huber, Frank
59
Keller, Kevin Lane
59
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Proeger, Till
44
Tomczak, Torsten
44
Schmidt, Holger J.
39
Vrontis, Demetris
39
Bang, Nguyen
38
Foroudi, Pantea
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Bauer, Hans H.
36
Parida, Vinit
36
Wiedmann, Klaus-Peter
36
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Gupta, Suraksha
31
Kernstock, Joachim
31
Christodoulides, George
30
Iglesias, Oriol
30
Ko, Eunju
30
Romaniuk, Jenni
30
Budzinski, Oliver
29
Paul, Justin
29
Buch, Tanja
28
Guzman, Francisco
28
Hess, Thomas
28
Kreutzer, Ralf T.
28
Ratten, Vanessa
28
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Journal of business research : JBR
5
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
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Marketing Intelligence & Planning
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ECONIS (ZBW)
40
Other ZBW resources
1
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1
Guest editorial: Digital piracy
Phau, Ian
;
Lwin, Michael
- In:
Journal of research in interactive marketing : …
6
(
2012
)
4
,
pp. 236-237
Persistent link: https://www.econbiz.de/10009671851
Saved in:
2
Digital piracy
Phau, Ian
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671854
Saved in:
3
Religiosity and digital piracy : an empirical examination
Casidy, Riza
;
Phau, Ian
;
Lwin, Michael
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
Saved in:
4
Motivations of playing digital games : a review and research agenda
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 937-950
Persistent link: https://www.econbiz.de/10013186887
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
6
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
10
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
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